And then, sometimes, we are invited to see things in a distinctive way.
The inclusion can feel democratic, innovative, even charming.
When it works we feel elevated above the daily, slightly manipulated and a tiny bit over-orchestrated. We know it’s only a product; no one needs to be reminded of that.
And yet it’s hard to feel this way when you buy a vacuum.
When the formula involves technology, creativity, hipsters, microprocessors and retail grins, great design wants to be there.