Nike and Apple Team Up for the New Fuelband

Great Design November 7, 2012 0
Nike and Apple Team Up for the New Fuelband

Apple added the Nike+ FuelBand to its online store this morning, with two new colors and availability not only in the U.S., but in the U.K. and Canada, too. In addition to Apple Store shelves, the FuelBand will also be available via Nike’s online and physical retail stores in those countries in the new colors. For Canadians, this is the first time Nike’s fitness tracking accessory has been available domestically from a non-gray market source.

For those who aren’t familiar with the device, it’s designed to measure a wearer’s daily activity and produce a score, called NikeFuel, that represents how much they’ve accomplished throughout the day, regardless of activity type. You can also check out time, calories and steps for more traditional measures on the device’s digital readout, and use an iOS app to keep track of your progress as a whole. It works with the iPhone 4, 4S, and 5, as well as 3rd generation or later iPod touch devices.

Available at Nike & Apple Store


Through a sports-tested accelerometer, Nike+ FuelBand tracks your daily activity including running, walking, basketball, dancing – and dozens of everyday activity. It tracks each step taken and calorie burned. It also tells the time of day.


Decide how active you want to be by setting a daily NikeFuel goal. The band’s LED display lights up from red to green showing your progress throughout the day.


Visualize your daily activity to see when you’re most active – and when you’re not. Nike+ helps you understand your activity patterns to help you do more.


Receive achievements and rewards as you do more. Get on a streak, exceed your goal, and hit milestones along the way.


Share your activity and achievements through Facebook, Twitter and Path.

Read the whole story at Tech Crunch

Excerpt written by Darrell Etherington