We met with Simone Esposito, B2B developer and renowned expert in Luxury, Branding and Business Development, in a beautiful suite of the Soho Hotel in London. Simone lives in London and he consults for luxury brands offering a wide range of services to his clients.
Simone aims to create a business development agency for luxury, lifestyle and wealth management brands, connecting them directly with high net worth individuals. Throughout his illustrious career, he has worked and consulted for brands such as Loro Piana, Asprey of London, Thomas Pink, Carlisle and London-based jeweler Theo Fennel.
Today, we are meeting him to understand how he was able to re-invent, invigorate and create new streams of business (and revenue) for uber-luxury brands.
“My background is in Media,” Simone starts with his distinctive English with a mix of Italian, British and American influences, “but I always had a very creative approach to business. Especially B2B, as my clients have always been corporations. Never individuals. When I have been approached by Loro Piana US to build from scratch a brand new division for the company, I understood that subtlety and collaboration could be a winning strategy in this field. Therefore I gave myself the double aim to generate revenue to the company – working on some great and unique projects – and also to create brand awareness. Very targeted, extremely focused on a very niche portion of the market”.
And that is when Simone came up with some incredible and unique ideas forging strategic alliances with other luxury and lifestyle brands. Great design and gift ideas like exclusive travel amenities on board of private jets (100% cashmere blankets uniquely personalized with flawless and never invasive embroideries, special labels, special packagings), uniforms for Argentinian polo teams, fishing tournaments in Colorado, golf events in California.
More recently Simone worked on some very interesting projects for brands like Thomas Pink, the British shirt-maker now part of the LVMH portfolio, for the American direct-sale Fashion house Carlisle and for historical British jeweler Asprey. Simone developed a wildly successful corporate gifting collection at Thomas Pink (including shirts and ties) that were highly customizable to suit the needs of its clientele, and also worked with clients that ranged from large corporations to private airlines to create uniforms using Thomas Pink materials and clothing that demonstrate the high-end nature of the airline while simultaneously expanding the reach of Thomas Pink’s brand to a new market. Simone has the truly unique capability to identify business opportunities between diverse companies that result in great success.
Simone’s brilliant branding and business development ideas connects people, platforms and organizations in order to create sustainable value and deliver exceptional results. He believes that traditional marketing and business development yields diminishing returns, so he offers a game-changing approach to both. As he mentioned during our meeting, he accelerates brand awareness and market penetration, delivering an innovative, efficient and effective approach to marketing.
Good luck Simone and we look forward to seeing more creative and innovative projects from you!